What’s Your Purpose?

By Jahna Eichtel pur·pose ˈpərpəs/ noun The reason for which something is done or created or for which something exists. When my fledgling organic foods company, House Of J, got it’s start, my priorities were 100% focused on my family and my brand was a fun, incredibly easy and an inexpensive side business. By business, I mean I gave lactation cookies to my mom friends. I soon realized I had a product that was unique and started to take things a little more seriously. At the time, the only options nursing moms had were lactation cookies made using low quality and genetically modified...

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